Arguments with Regards to Instagram Hiding Number of Likes

About Instagram

Instagram became our go-to app whenever we want to share a photo or two. It has become extremely popular especially among young individuals that to date it has raked over one billion monthly active users. Even more, users are more inclined to delivering feed-goals especially to their followers. In the process, feed-goal profiles garnered more likes, more followers, hence more exposure.

To date, Instagram has been widely used by brands, companies, and influencers. They are tapping huge following accounts or high engagement accounts to publicly promote their products in exchange for something. Because of that market, Instagram users have started caring for their number of likes, and number of comments. Some have even been obsessed with these numbers as more than ever, the sense of one’s value can now be boxed in the number of likes of the photos in the platform. People have been accustomed to checking their Instagram profile minutes after they uploaded a photo. Some gets frustrated when it won’t reach their like expectations. Some even resort to buying likes and engagements just to stay ahead.

This has caused a lot of unnecessary stress and Instagram became toxic for some. This is something Instagram never wanted to promote to its users in the first place. Hence this year, they are now making a drastic change to address this growing concern. Instagram announced to hide the number of likes to their users from Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand. It is testing this new feature to minimize the psychological impact of those numbers to its users.

The Instagram hide feature will hide the total number of likes on photos and videos on the main feed, profiles, and permalink pages. Owner of the account will still be able to see the likes on their photo. If they are going to look at other account’s photos, they won’t be able to see those numbers but rather the names that liked it. These names replaced the numbers that we have grown very familiar with. You can still click “others” to see the rest of the names but without the digits.

Hide Like Reactions

After rolling out this feature, there has been mixed reactions and arguments about it. Some applauded this hide feature while others don’t see the sense of hiding it.

Take for instance the sentiment of freelance photographer Chris Grundy. Chris like this new feature as users tend to appreciate a photo not by its aesthetics but the numbers of likes of the photo. Users are more inclined to compare resulting to mental health issues and psychological issues. Sasha Fekula, an American living in Sydney can’t seem to find the logic of hiding the number of likes as people can still count the number of likes by going to the likes section. This proves worthless for her.

From an expert’s point of view, Randi Priluck, professor and associate dean at Pace University that studies social media and mobile marketing has also mixed feelings with this feature. It is indeed great for users not to compare their popularity level with others yet the number of likes can also drive rewards. This can be construed as a way to create more authentic content. While others would still seek validation and approval with the number of likes.

There’s also a small pool that doesn’t mind this change. Erin Good for example knows the optimum Instagram posting time. Hence, Erin won’t post at 8:00 pm since everybody would be asleep. She posts on the best time she knows she will have a lot of exposure.

Conclusion

Instagram to date is still testing this hide feature before it adds in more countries to the pool. This is one of the many actions they have undertaken over the past year such as bullying and filtering offensive comments. Even if likes are hidden, tactless comments can still be seen and can prove more hurtful to the user.

All in all, Instagram is taking leaps in order to help address mental peace among its users. It is definitely a sure win considering that they have taken this seriously and are doing interventions that can mitigate such. Here’s us hoping to know the results of the test and Instagram’s move afterwards.

CREATIVE MARKETING: THEN AND NOW

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Everyone likes to talk about being “customer-centric.” But too often this means taking better aim with targeted campaigns. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.

Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. Creative marketers take a broader view and pay attention to the entire customer experience from end to end. This includes the product, the buying process, the ability to provide support, and customer relationships over time. That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems.

In the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “product/market fit.”

The measurability of digital engagement means we can now know exactly what’s working and not working. This gives marketing an opportunity to measure and manage itself in new ways. In the past, marketing measured success by sticking to budgets and winning creative awards. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. People are the new channel. The way to amplify impact is by inspiring creativity in others. Treat everyone as an extension of your marketing team: employees, partners, and even customers.

The changes happening in consumer behavior, technology, and media are redefining the nature of creativity in marketing. The measure of marketing success isn’t the input, whether that’s the quality of a piece of content or a campaign, but rather the value of the output, whether that’s revenue, loyalty, or advocacy. Marketers of the past thought like artists, managers, and promoters. Today’s marketers need to push themselves to think more like innovators and entrepreneurs — creating enterprise value by engaging the whole organization, looking out for the entire customer experience, using data to make decisions, and measuring effectiveness based on business results.