Marketing is a big key to how a business will boom nowadays and there are two main types of marketing that are very effective. Let us get to know more about these 2 top honchos.
Word-of-mouth marketing is when a business does something, and their consumer tells five to ten friends. Word-of-mouth marketing has an echo effect. The initial sound is loud, and then it fades into the background. Word-of-mouth marketing is a key component to the growth of a small business. It’s often word-of-mouth marketing that keeps small businesses running in the early days of operation when there is little to no marketing budget. The consumer shares their experience with your products or services, and they share it with their family and friends. It increases your consumer base and increases your sales.
To succeed in branding, you must understand the needs and wants of your customers and prospects. You can achieve this by integrating your brand strategies throughout your company at every point of public contact. Think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they’re valuable, and what they specifically have to offer. As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects, and they’ll connect on an emotional level.
It’s important also to realize that the success of a viral campaign depends on the vehicles used to transmit the message. There are companies that are more virally equipped than others. To create a strong viral link, the message must be able to transport from television advertising to radio and other extended means of broadcasting to the power of the Internet. Here are some sample scenarios.
Starbucks depends on word of mouth for their marketing; you will find that they avoid the transactional advertising in favor of word of mouth marketing. They invest in their social media programs to further the word of mouth push and encourage customers to comments and share.
You’ll see very little when it comes to advertising when it comes to Red Bull, they focus more on driving word of mouth through event marketing. One prime event that does well for them is the Red Bull Wings Team. This group drives around in Red Bull brand vehicles sharing samples of Red Bull.
Remember the HillTop ad that Coca-Cola did? If not, perhaps the lyrics will spark a memory – “I’d Like to Buy the World a Coke.” Is the song stuck in your head? This jingle had the whole world singing, and if that weren’t enough, it was recently revisited on the Mad Man series that had everyone humming it again. The song spoke of unity and tolerance, and as consumers, we gravitated to it and shared it.
Dove – Choose the Beautiful
This was a campaign that showed a viral video of a woman walking through a revolving door that said either “average” or “beautiful.” This campaign appealed to the emotion of women, it was relatable, and women shared it. In the process, it taught the meaning of “true beauty.” It wasn’t about advertising product; it was about sharing a message everyone could relate to.
In conclusion, the major difference between word-of-mouth marketing and viral is that word-of-mouth is often driven by you the marketer or business owner and viral marketing is driven by the passion of your consumers and its success does not depend on you.